The Sales & Marketing department coordinate all major trade shows for Abbey Ireland & UK. There is one per market:

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• FITUR – Madrid (Spanish & Portuguese Market) – January

• ITB – Berlin (German Market) - March

• Visit Scotland Expo – Glasgow (Scotland-specific) – April

• IFTM – Paris (French Market) – October

• TTG – Rimini (Italian Market) – October

• WTM – London – (All markets) – November

 

Trade show responsibilities include:

• Trade show registration

• Invoice coordination and payment

• Project manager liaison; coordinating with the Project Manager who oversees the stand operations and logistics at all Abbey Ireland & UK trade shows

• Graphic designer liaison; coordinating with the in-house Graphic Designer in Abbey to deliver graphic design elements such as stand graphics, video, etc.

• Supplier liaison, including catering, electricity, A/V, etc.

• Sales collateral preparation

• Gift preparation

 

For full explanation of SM’s role in trade shows, please refer to the Trade Show procedures found in the Business Development section of the Trade Portal.